YIELD- & REVENUE MANAGEMENT SCREENINGKEEP REVENUE OPTIMIZATION EFFORTS SHARP |
Revenue Management is an invisible force, but one of the most important backbones of profitability.
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CARGO
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Our approach is particularly suited to handle the specific market characteristics and restraints of cargo markets.
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DAILY PROCESS
Success in yield management starts with the process.
We certainly do not share the idea that a fancy system will resolve everything.
Central challenge is to keep the process manageable so company experts can maintain overview over the inventory and revenue build-up.
The best measures are often very practical; different accents in the work flow or simple desk tools.
POLICIES & ALGORITHMS
Put the focus on profits, not on loads
Intuitively most people will consider a high load to be equivalent to high revenues.
Many high profile systems make the same mistake.
Our screening measures the incremental contribution of traffic flows and detects whether optimization is effective.
PERISHABLE PARAMETERS
Too often systems are used as all-knowing black box
Even the most sophisticated alorithm depends on the quality of input data.
Parameters are often calibrated at system set-up, but not re-calibrated regularly thereafter. This while commercial dynamics are always changing.
One of the objectives of the screening is to detect such discrepancies.